In 2015 Ford was announcing the release of a new F-150 with a game-changing, all-aluminum truck bed. This spelled bad news for the Chevy Silverado, with its high-strength, roll-formed steel bed. We had to get ahead of the game, cast doubt on aluminum, and prove to the world that truck guys actually prefer steel over aluminum. But we couldn't just tell them. We had to show them. So we built a testing facility, put 12 truck guys in a room with 2 metal cages, and let the cameras roll. Oh yeah, and there was a 750 lb. grizzly bear.
2017 2nd Place in New York Festival — Best use of Media/Branded/Events
2017 One Show Merit — Direct Marketing/Immersive/Installations
2016 Cannes Bronze Lion — Promo & Activation (Guerilla Marketing)
2016 Cannes Shortlist — Promo & Activation (Cars and Automotive)
2016 Cannes Shortlist — Outdoor (Interactive Outdoor Experience)
2016 LIA Silver — Social Media
2016 LIA Bronze — Branded Content