About Me

"I always laugh when people lean on 'impressions' to make their work sound impressive.
A piece of gum on a New York sidewalk gets 100,000 impressions a day, but it only really
sticks with one or two people.”

“My process isn't about counting footprints; it's about architecting the friction that makes
people stop walking.”

With over 18 years of experience, I’ve operated at the intersection of high-stakes brand platforms and fast paced cultural intercepts. Whether it’s architecting the decade-long “Real People. Not Actors.” for Chevrolet—driving 38 months of consecutive sales growth—or engineering real-time social movements like #TechnologyAndStuff, my focus is always on an uncompromising craft.

I specialize in Storytelling and Cultural Architecture. I’ve spent my career bridging the gap between global brand rigor and the "real-time" grit of internet and fandom culture. From multi-million dollar global launches to viral rapid-response campaigns for Google, Samsung, and Disney, I translate complex business challenges into award-winning movements.

The "Maker" Ethos

I’m a lead who still believes in the power of the craft. I pride myself on building resilient, high-output creative cultures and mentoring talent to do the most courageous work of their careers. I’m just as comfortable in a boardroom defining a 5-year brand vision as I am in the trenches architecting a real-time social intercept.

Awards & Honors

Cannes Lions – Gold, Silver, Bronze, and Shortlists for Integrated, PR, Rapid Response,
and Experiential Campaigns
Effie Awards – Gold and Bronze for Automotive and Brand Renaissance campaigns
Clio Awards – Gold, Bronze, and Shortlists for Integrated, Experiential, and Radio campaigns
One Show – Merit and Finalist recognition for Integrated, Print & Outdoor, and Experiential work
D&AD Awards – Wood Pencil for PR and Rapid Response campaigns
Radio Mercury Awards – Winner and Finalist for experiential and radio campaigns
AAF Addy Awards – Best of Show; multiple Gold and Silver awards across Integrated Campaigns,
TV/OLV, Radio, Art Direction, Editing, and Sound for the Quantum Fiber “Yay to You” campaign
Communication Arts – Award of Excellence for integrated brand campaigns
Art Directors Club (ADC) – Bronze and Merit awards for Television and Editing
Cresta Awards – Silver and Bronze for Promotions, Cinema, and Animation
LIA (London International Awards) – Silver and Bronze for Social, Brand Content, and Editing
New York Festivals – 2nd Place and Finalist for Branded and Craft campaigns

Selected recognitions highlight cross-channel integrated campaigns, experiential activations, and high-impact brand work across automotive, entertainment, and cultural clients.

Work History

GROUP CREATIVE DIRECTOR
PETER MAYOR (2025 - 2026)
Clients: Lumen, Petoskey Area, Hancock Whitney, Kennedy Space Center

CREATIVE DIRECTOR
FREELANCE (2024 - Present)
Clients: Verizon, Disney, Google Meets, Samsung, Director Treatment Writer

CREATIVE DIRECTOR
COMMONWEALTH//MCCANN (2014 - 2023)
Clients: Chevy, Mowtown, Filmore

ADJUNCT PROFESSOR
COLLEGE FOR CREATIVE STUDIES (2014 - 2017)
Senior Portfolio Class.

SR ART DIRECTOR
GLOBAL HUE (2013 - 2014)
Clients: Jeep, Chrysler, NBA.

ART DIRECTOR
TEAM DETROIT (2010 - 2013)
Clients: Ford North America, Ford Global, Ford Focus, Ford Mustang, Ford F-150,
College For Creative Studies, United Way, Etch-A-Sketch, Warrior

DIGITAL ART DIRECTOR
Campbell Ewald (2007 - 2010)
Clients: USPS, GM Mobility, US Mint, Navy, USAA, Chevy, match.com