About Me

I build brand systems designed to scale across platforms, teams, and over time. The goal isn’t just to make campaigns that perform, but to create work that can hold together as a coherent system long after the initial launch.

Over the last 18+ years, I’ve led creative work for brands like Chevrolet, Ford, RAM, Samsung, and Google, doing everything from large-scale productions to real-time content. I tend to work as a “player-coach” setting direction, building structure, and staying close enough to the work to push the craft when needed.

A lot of my work sits at the intersection of brand systems and culture. That includes building long-running platforms like “Real People. Not Actors.” for Chevrolet, developing real-time campaigns that move in culture, and creating brand language and systems that continue to be used years after they were built.

More recently, my process has evolved alongside the tools. I actively use AI as part of how I work from early concept development to narrative building and production refinement. For me, it’s not a separate discipline; it’s part of how modern creative work actually gets made.

I’m also focused on developing people. Whether leading teams in agency environments or mentoring students at the College for Creative Studies, I care about helping creatives move between concept, execution, and systems thinking with clarity and confidence.

At this point in my career, I’m focused on work that combines creative leadership, systems thinking, and hands-on execution; especially in environments where those things need to move quickly and at scale.

Awards & Honors

Cannes Lions – Gold, Silver, Bronze, and Shortlists for Integrated, PR, Rapid Response,
and Experiential Campaigns
Effie Awards – Gold and Bronze for Automotive and Brand Renaissance campaigns
Clio Awards – Gold, Bronze, and Shortlists for Integrated, Experiential, and Radio campaigns
One Show – Merit and Finalist recognition for Integrated, Print & Outdoor, and Experiential work
D&AD Awards – Wood Pencil for PR and Rapid Response campaigns
Radio Mercury Awards – Winner and Finalist for experiential and radio campaigns
AAF Addy Awards – Best of Show; multiple Gold and Silver awards across Integrated Campaigns,
TV/OLV, Radio, Art Direction, Editing, and Sound for the Quantum Fiber “Yay to You” campaign
Communication Arts – Award of Excellence for integrated brand campaigns
Art Directors Club (ADC) – Bronze and Merit awards for Television and Editing
Cresta Awards – Silver and Bronze for Promotions, Cinema, and Animation
LIA (London International Awards) – Silver and Bronze for Social, Brand Content, and Editing
New York Festivals – 2nd Place and Finalist for Branded and Craft campaigns

Selected recognitions highlight cross-channel integrated campaigns, experiential activations, and high-impact brand work across automotive, entertainment, and cultural clients.

Work History

GROUP CREATIVE DIRECTOR
PETER MAYOR (2025 - 2026)
Clients: Lumen, Petoskey Area, Hancock Whitney, Kennedy Space Center

CREATIVE DIRECTOR
FREELANCE (2024 - Present)
Clients: Verizon, Disney, Google Meets, Samsung, Director Treatment Writer

CREATIVE DIRECTOR
COMMONWEALTH//MCCANN (2014 - 2023)
Clients: Chevy, Mowtown, Filmore

ADJUNCT PROFESSOR
COLLEGE FOR CREATIVE STUDIES (2014 - 2017)
Senior Portfolio Class.

SR ART DIRECTOR
GLOBAL HUE (2013 - 2014)
Clients: Jeep, Chrysler, NBA.

ART DIRECTOR
TEAM DETROIT (2010 - 2013)
Clients: Ford North America, Ford Global, Ford Focus, Ford Mustang, Ford F-150,
College For Creative Studies, United Way, Etch-A-Sketch, Warrior

DIGITAL ART DIRECTOR
Campbell Ewald (2007 - 2010)
Clients: USPS, GM Mobility, US Mint, Navy, USAA, Chevy, match.com