VICTOR QUATTRIN

Creative Director | Visual Storyteller | Brand Builder

About Me

I believe the best ideas don't just show up in culture; they shape it. That's been the operating principle behind 18+ years of work across automotive, entertainment, tech, and beyond.

I started as a digital art director and storyteller who cared obsessively about craft. Over time, that obsession expanded from the frame, to the system, to the team, to the business problem behind the brief. That's the story arc of a creative leader: learning to hold all of it at once without losing the thing that made the work good in the first place.

Most of my career has been spent building brand platforms not just campaigns that run for a quarter, but ideas with enough structural integrity to live for years. "Real People. Not Actors." ran for nearly a decade. The Warrior tagline I wrote is still in use 15 years later. That kind of longevity doesn't happen by accident. It happens when the creative thinking goes deep enough to become the brand's actual DNA.

I've also learned to move fast. The "#technologyandstuff" campaign went from cultural moment to Cannes Gold in 48 hours. The Barbie EV activation was embedded in a billion-dollar global phenomenon without ever feeling like a car commercial. Speed and craft aren't opposites they're both discipline.

At this point in my career, I'm looking for the room where the biggest creative decisions get made. I want to set the vision, build the team, shape the culture, and make work that the industry talks about for the right reasons. I've spent 18 years earning that seat. I'm ready to be in it.

On AI and modern creative process

I use AI as a core part of how I work not because it's trendy, but because it's genuinely changed what's possible in early-stage concept development, narrative building, and presentation decks. I think the creative leaders who figure out how to integrate it without losing their creative instincts will define the next decade of the industry. That's the work I'm interested in.

On people

I taught senior portfolio at the College for Creative Studies. I've mentored writers and art directors who went on to do some of the best work of their careers. I take that seriously probably because someone did it for me. The craft gets passed forward or it gets lost.

The rest of the stuff

Was in a band that opened for Deep Blue Something. Play hockey in the FHL (won the Stanley Pump). Did standup comedy. Write horror scripts. Two hole-in-ones. Hold the record for most Fantasy Football leagues joined in a single year.

Detroit-based. Available everywhere it matters.

Awards & Honors

Cannes Lions – Gold, Silver, Bronze, and Shortlists for Integrated, PR, Rapid Response,
and Experiential Campaigns
Effie Awards – Gold and Bronze for Automotive and Brand Renaissance campaigns
Clio Awards – Gold, Bronze, and Shortlists for Integrated, Experiential, and Radio campaigns
One Show – Merit and Finalist recognition for Integrated, Print & Outdoor, and Experiential work
D&AD Awards – Wood Pencil for PR and Rapid Response campaigns
Radio Mercury Awards – Winner and Finalist for experiential and radio campaigns
AAF Addy Awards – Best of Show; multiple Gold and Silver awards across Integrated Campaigns,
TV/OLV, Radio, Art Direction, Editing, and Sound for the Quantum Fiber “Yay to You” campaign
Communication Arts – Award of Excellence for integrated brand campaigns
Art Directors Club (ADC) – Bronze and Merit awards for Television and Editing
Cresta Awards – Silver and Bronze for Promotions, Cinema, and Animation
LIA (London International Awards) – Silver and Bronze for Social, Brand Content, and Editing
New York Festivals – 2nd Place and Finalist for Branded and Craft campaigns

Selected recognitions highlight cross-channel integrated campaigns, experiential activations, and high-impact brand work across automotive, entertainment, and cultural clients.

Work History

GROUP CREATIVE DIRECTOR
PETER MAYOR (2025 - 2026)
Clients: Lumen, Petoskey Area, Hancock Whitney, Kennedy Space Center

CREATIVE DIRECTOR
FREELANCE (2024 - Present)
Clients: Verizon, Disney, Google Meets, Samsung, Director Treatment Writer

CREATIVE DIRECTOR
COMMONWEALTH//MCCANN (2014 - 2023)
Clients: Chevy, Mowtown, Filmore

ADJUNCT PROFESSOR
COLLEGE FOR CREATIVE STUDIES (2014 - 2017)
Senior Portfolio Class.

SR ART DIRECTOR
GLOBAL HUE (2013 - 2014)
Clients: Jeep, Chrysler, NBA.

ART DIRECTOR
TEAM DETROIT (2010 - 2013)
Clients: Ford North America, Ford Global, Ford Focus, Ford Mustang, Ford F-150,
College For Creative Studies, United Way, Etch-A-Sketch, Warrior

DIGITAL ART DIRECTOR
Campbell Ewald (2007 - 2010)
Clients: USPS, GM Mobility, US Mint, Navy, USAA, Chevy, match.com