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For 75 years, the Batmobile has been one of the world’s most iconic cars. And for each of those 75 years the Batmobile has been powered by Chevrolet engines. Problem was, nobody knew it. So, Chevy signed on as the official automotive sponsor of The LEGO Batman Movie.

The campaign was one of the best-received partner collaborations ever, and garnered some incredible statistics as it swept through the auto industry and pop culture.

To date, 387 articles about the Lego Batmobile launch have been collected with an earned estimated reach of 11,135,972. Chevrolet also saw a 51% increase in brand opinion.