Quantum Fiber Internet is the internet’s favorite internet. A national service provider that leans into emojis, chunky type, and loud purple. Instead of talking about product specs, our campaign was a love song to users. A celebration of cat daddies, WFH baddies, and everyone in between. Our spots and endless social/digital/print extensions were a brand song and dance showcasing the glorious things our customers do with Quantum Fiber.

We landed 3.1M impressions in the first three days of our campaign, then 5Xed existing KPIs. AdAge, Campaign US, and others took note, but I liked when roastbrief said: “(this campaign) was a creative leap never before seen in the telco space.”