Shorty Social For Good Finalist

Chevrolet’s role was to work with the American Cancer Society (ACS) to identify a recipient and create a short film of their journey to share as a way to help others struggling with cancer. This film, Hotel Silverado, would recognize a member of the ACS’s “Relay For Life” program in order to spread awareness about the need for cancer patients and their families to build strong support systems.

The short film of the recipient’s journey would be published by the ACS and shared by Chevrolet and their high-visibility partners.

The Hotel Silverado video would go on to receive over 250K views. During the race weekend and into the next week, Chevrolet’s partners: The American Cancer Society, Daytona International Speedway, country music star Luke Bryan and the drivers posted about Joey’s experience 24 times to their social channels.

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