• Cannes Lions / Gold / Rapid Response
• Cannes Lions / Silver / PR / Crisis
• Cannes Lions / Bronze / Media / Auto
• Clios / Gold / Integrated Campaign
• One Show Auto / Interactive
• One Show / Bronze / Integrated
• D&AD / Wood Pencil / PR Best Response

When a nervous Chevy Zone Manager fumbled through the World Series MVP presentation, we had a decision to make, run from the PR nightmare, or, embrace it.

But Chevy decided to embrace the phrase, quickly taking ownership of #TechnologyAndStuff to promote the new Colorado.

Overnight, we launched a social media campaign driving people to the website, ran a newspaper ad the next day - and even tagged TV spots with the new catchphrase.

That decision resulted in 5 million in free media coverage and a whopping 67.6 million impressions.

How the Chevy Guy Became a Hit and Stuff

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