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VICTOR QUATTRIN

CREATIVE DIRECTOR

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Barbie Dream EV - Experiential Launch

Not only was Barbie a trendsetter in fashion, she was also an early adopter of electric vehicles, years before they buzzed into the mainstream. She’s been behind the wheel of Chevy battery-powered Corvettes for nearly 50 years.

To debut the new Blazer EV, we built a life-size “Barbie Dream EV” toy box inspired by the classic Mattel designs and placed it on the pink carpet, at the heart of the year’s biggest movie premiere. Batteries included, of course.

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For more work check out: vimeo.com/vquattrin