VICTOR QUATTRIN
Group Creative Director | Visual Storyteller | Brand Builder
Creative Leader.
Platform Builder.
Player-Coach.
I build ideas that scale from brand platforms to real-time executions designed to
move across channels, show up in culture, and drive results.
For 18+ years, my leadership has been defined by a single obsession: the craft of the story.
I believe that a Creative Leader the most important job isn’t just to hit a deadline
it’s to protect the creative integrity of the frame.
How I work:
Build Systems, Not Just Campaigns.
Ideas should extend across channels, be part of the conversation and shift culture.
Stay Close to the Work:
I lead as a player–coach concepting, directing, and refining alongside the team.
Make Work That Participates in Culture:
Not just seen, but shared, talked about, and sustained.
What I Do:
Creative Direction (Concept → Execution)
Brand Platforms & Campaign Systems
Integrated Campaign Development
Team Leadership & Creative Development
Art Direction & Copy Oversight
Experiential & Real-Time Work
My Impact:
Led platform work driving 38 consecutive months of growth
Generated 60M+ organic impressions through real-time execution
Produced 150+ assets delivering 34M+ impressions and 240% reach growth
Wrote brand platform/tagline still in use 15+ years later
Effie Award winner for effectiveness
How I use AI and Modern Technology:
I integrate AI across the entire creative process from rapid concepting and world-building
to production and presentation. It allows for faster iteration, stronger storytelling, and
the ability to build and refine ideas at the speed modern teams require.
Leadership:
I’ve built and led multidisciplinary teams across writers, art directors, designers,
and video teams focusing on clarity of idea, quality of execution, and developing
talent into stronger creative thinkers.
The Collaborative Circle
I believe the best work happens at the intersection of a sharp strategy and world-class craft. I’ve had the privilege of partnering with the industry's most iconic directors to bring these stories to life.
Rupert Sanders: (Snow White and the Huntsman, Ghost in the Shell) – Partnered on the
high-concept Chevy "Just Better" brand launch.Brian Buckley: (The "King of the Super Bowl") – Collaborated on the cinematic evolution
of the Find New Roads platform.Jim Jenkins: (O Positive) – Partnered on high-stakes, comedic, and narrative-driven s
torytelling for Chevy.Rachel McDonald: (Biscuit Filmworks) – Collaborated on the emotionally resonant
"Safe Place" narrative.Arnaud Uyttenhove: (Caviar) – Partnered on the iconic Chrysler / Bob Dylan Super
Bowl masterpiece.Ben Tricklebank: (Punk & Butler) – Collaborated on the high-art, practical set design
for the Chevy EV pre-launch.Zach Merck: (RSA Films) – Led the creative direction for the massive "Real People"
and "Steel vs. Aluminum" platforms.Lloyd Lee Choi: (Division7) – Partnered on the forward-looking "Future Flashes"
cinematic narrative.
Hands on Production
