America’s Import: Redefining Grit with Bob Dylan.

Led Super Bowl creative work that generated millions of views and achieved mainstream cultural visibility, including parody on Conan.

The Impact

Extended the reach of an iconic voice without compromising what made it iconic in the first place.

• National cultural relevance
• Significant brand lift and awareness
• Positioned Chrysler within a more emotional,
story-driven space

Press and Recognition

Conan O Brian Show

Bleacher Report

Rolling Stone

ABC News

Honors and Awards

• Cannes / Finalist
• Archive Magazine / TV
• D Show / Best in Show

Directed By: Arnaud Uytennhove