• Effie / Gold
• One Show / Finalist
• D Show / Best in show
• Radio Mercury / Finalist X2

Young artists are addicted, they spend hours and hours perfecting their craft. They can’t help themselves. Their parents are generally less enthused with their child’s artistic aspirations, wishing they’d go to school to become a doctor or a lawyer instead. We created a social media campaign for the College for Creative Studies that played up the duality of this relationship by mimicking anti-drug PSA’s from the 80's and '90's.

The campaign was even parodied by other groups.

Buzzfeed Article

Adweek Article

My Modern Met