Subverting the War on Drugs to Save Art Education.

The Strategy: We hijacked the 1980s/90s "PSA Industrial Complex" to create a Trojan Horse for the brand. By parodying the "War on Drugs" tropes, we transformed parental anxiety into a shared cultural joke.

The Detail: We utilized period-accurate look and feel and directed "wooden" performances to recreate the specific stilted energy of 80s informercials.

The Result: A "Maker’s" approach to production that ensured the satire felt dangerous enough to be real.

The Result: We didn't buy a conversation; we engineered one.

Earned Media: The campaign became a cultural artifact, sparking organic parodies and reaching "cult status" online.

The Impact: Featured in Adweek and Buzzfeed, and awarded an Effie Gold for creative effectiveness and a One Show Finalist for cultural impact.

Honors and Awards

The One Show (GOLD)
D-Show "Best in Show
Radio Mercury Finalist

Buzzfeed Article

Adweek Article

My Modern Met

Great Ads