Turning a Sponsorship into Community Impact

Hancock Whitney’s partnership with the New Orleans Saints had the potential to be more than traditional sponsorship—but needed a platform that connected meaningfully with the community.

I led the development of a campaign that transformed the partnership into a series of activations focused on real local impact—highlighting community organizations and creating moments that extended beyond the stadium.

By shifting the focus from branding to participation, we created a program that resonated with fans and reinforced the bank’s role in the region. The work combined live experiences, content, and storytelling to build a more authentic connection with the audience.