Engineering a Cultural Hijack: The LEGO Batman Edition

Led integrated creative execution blending entertainment IP with automotive storytelling across multi-channel campaigns.

This wasn't a one-off spot. It was a multi-channel; across film, digital, social, and experiential (including a life sized LEGO Batmobile ).

We collaborated with Warner Bros. and LEGO to ensure the "Bat-voice" and "LEGO-logic" were pixel-perfect.

Contributed to a $300M+ global box office launch.

Honors and Awards

• Cannes Lions / Shortlist / Media
• Cannes Lions / Shortlist / Integrated
• Cannes Lions / Shortlist / Brand
• Cannes Lions / Shortlist / Promo
• One Show / Merit / Print & Outdoor
• One Show / Merit / Installations
• One Show / Merit / Brand Entertainment
• New York Festivals / Finalist (X4)
• AICP / Shortlist (X4)
• AICE / Best Visual Effects & Animation
• Creativity / Ad of the Day / Editor's Pick
• Epica / Gold / Product Integration
• Cresta / Silver / Promotions

Fun Insight: Batman isn’t just a character—he’s a cultural icon. And historically, that icon has often been powered by Chevy—from the Batmobile (1966 TV series) built on a Lincoln Futura with Chevy components, to later interpretations like the Batmobile (1989 film) and Batmobile (1995 film), which incorporated Chevrolet engines and parts.