To launch the all-new Silverado, we didn't want to just be in the conversation; we wanted to be the conversation. In a world of fragmented media, we chose to consolidate utilizing a visual takeover of America's most iconic publishers.

We didn't just place ads; we engineered "Editorially-Native" moments. Whether it was a high-tech breakdown for a science magazine or a rugged lifestyle spread for an outdoors title, the Silverado was framed front and to appear front and center.

The Results

Industry Accolades: Awarded the 2019 Communication Arts Award of Excellence and D-Show Best of Print.

The takeover resulted in a massive spike in brand awareness and consideration, proving that traditional media still has "stunt-level" power when used with modern architectural thinking.

Honors and Awards

• 2019 Communication Arts Award of Excellence
• 2019 D-Show Best of Print