Auditory Hijacking: From Motown Soul to The Art of the Prank.

The Strategy: High-concept audio is the ultimate test of a writer's "voice." Whether it's the high-craft storytelling of the Motown Museum or the disruptive, unscripted energy of a Prank Call, these projects prove you can capture an audience without a $10M visual budget.

The High-Craft (Motown Museum)

The Narrative: How do you make a museum feel like a living, breathing concert? You build a soundscape that doesn't just tell history—it lets you hear it.

The Subversion (The Prank Campaign)

The Narrative: We used the prank format to break through the 'commercial break' clutter. It’s unpolished, authentic, and impossible to ignore.

Motown

2019 Radio Mercury Award Finalist x4
• ”Born” - (Radio Commercial)
• ”Motown Museum” - (Radio Campaign)
• ”Play Motown” - (Radio Commercial)
• ”Play Motown” - (Creative Use of Sound/Music)

D-Show Awards
• 2019 D-Show — Radio — “Born”
• 2019 D-Show — Radio “Play Motown”

Prank Calls

• CLIO / Bronze / Radio Campaign
• Radio Mercury Award Winner