"Flipping the Script on an Overproduced Category."

Helped build a long-running brand system that defined Chevrolet’s voice across broadcast, digital, and social, contributing to sustained growth over multiple years.

Impact

• 38 straight months of year-over-year sales gains.
• Car sales up 32%
• Truck sales up 24%
• Opinion up 16 points
• Consideration up 12 points

Honors and Awards

• One Show / Creative Effectiveness / 2020
• Effie / Bronze / Brand Renaissance / 2019
• Effie / Finalist / Brand Renaissance / 2018
• Effie / Bronze / Automotive / 2017
• Effie / Finalist / Automotive / 2016

Director: Zach Merck