From "Social Activation" to "Category Kill"

Developed product storytelling that clarified complex messaging and drove a +33.9% performance lift against category competitors.

Chevy Silverado became the top trending truck of 2015 on Google. Sales leapt 33.9% vs. 4.8% for Ford.

Press and Recognition

• Adweek
• CNN
• USA Today
• Sports Illustrated

Honors and Awards

• Cannes Lions / Bronze / Activation
• Cannes Lions / Shortlist (x4)
• Effie / Bronze / Auto
• LIA / Silver / Social Media
• LIA / Bronze / Brand Content
• New York Festivals / 2nd Place / Branded
• Creativity A-List / Shortlist

Directed By: Zach Merck