"Turning a $5M PR Liability into a Global Cultural Asset."

Led a real-time cultural campaign that turned automotive messaging into a live digital conversation, generating 67M+ organic impressions.

"I don't just spend budgets; I manufacture earned attention.”

Honors and Awards:

• Cannes Lions / Gold / Rapid Response
• Cannes Lions / Silver / PR / Crisis
• Cannes Lions / Bronze / Media / Auto
• Clios / Gold / Integrated Campaign
• One Show Auto / Interactive
• One Show / Bronze / Integrated
• D&AD / Wood Pencil / PR Best Response

Press and Coverage

How the Chevy Guy Became a Hit and Stuff

SI

USA Today

CNN

LinkedIn